Module 3 Quiz

1. Question

Apple and Nike are good examples of brands that have embraced what style of marketing?

Product driven
Values driven
Subliminal marketing
Content marketing

2. Question

Which of the following statements is true of stakeholder capitalism? Select all that apply.

It goes beyond traditional concepts of shareholder value
It focuses on creating value for a wider group of stakeholders
There is evidence that it can have a positive impact on both reputation and performance
It decreases the value of shareholders investments

3. Question

What is the moon landing mindset?

The idea that businesses should aim for the best possible outcome, even if they fall short they will still have tried and will still have achieved something
The idea that when multiple different entities and specialism work together towards a common goal, they have a great chance of success
The idea that businesses should see things differently and recognise how the success of a company has been, is and will be reliant on collective effort

4. Question

What is social capital?

The web of acquaintances, friendships, family ties, favours, obligations, and other social currency that can be used to cement relationships and strengthen community
A measure of the success of an activity or business proposition based on how much social media attention it receives
The buy-in and support by making groups and individuals integral to a project’s development and implementation – when people feel ownership of an effort they are more supportive of it

5. Question

Companies that provide a service to your company are most often defined as which type of stakeholder?

Primary stakeholders
Secondary stakeholders
Tertiary stakeholders
Service stakeholders

6. Question

The power influence grid for identifying and organising stakeholders was first proposed by who?

The Boston Consulting Group
A Mendelow
L Whitaker
P Kotler

7. Question

Which of Liz Whitaker’s persona characters could potentially be of great use to you in the future, but is not currently in a position to be of help?

The Eager Beaver
The Smiley
The Boomerang
The Mirage

8. Question

White Marble’s Leaders in Sustainability research found which of the following to be true?

Retail investors have very similar priorities to Wealth Advisers when evaluating asset managers’ sustainability credentials
The wholesale space is more fragmented than generally perceived to be the case, financial advisers and wealth managers often look for different things/ prioritise different factors when evaluating wealth managers at both the brand and product level
Institutional and retail investors are at the same point in their sustainability journeys and thus have similar messaging and tactical approaches

9. Question

Internal communications can contribute to which of the following? Select all that apply.

Employee engagement and strong corporate culture
Internal reputation
Provide a channel for feedback
Influence and inspire others

10. Question

What is an organisational narrative?

A narrative that tells you about the way things are and how things came to be
A narrative that explains an organisation in a way that is easy to understand and remember for employees
A way of writing a story that begins with organising the narrative structure

11. Question

Which of the following is not included in the Embedding Project’s top tips for good storytelling?

Explain the choices made
Give a voice to failure
Explain what the alternative, unsuccessful, outcome could have been if different choices were made
Cast your organisation in an enabling role

12. Question

Which of the following statements is correct of the four types of employees identified by McKinsey & Company?

‘Go with a winner’ employees look for good compensation whilst ‘Big risk big reward’ employees look for growth and achievement
‘Go with a winner’ employees look for growth and achievement whilst ‘Lifestyle’ employees seek flexibility
‘Lifestyle’ employees seek flexibility whilst ‘Big risk big reward’ employees look for growth and achievement

13. Question

Which of the following are examples of KPIs that could be used to gage the impact of an internal communications strategy? Select all that apply.

Employee feedback
Employee satisfaction and engagement
Employee retention and turnover
Client satisfaction

14. Question

Which of the following is the best definition of fiduciary duty?

The duty to grow your clients’ assets by whatever means possible
The sole duty to preserve and grow your clients’ assets, with no other considerations
The duty to act in your clients’ best interests in the long term – legally, ethically and financially

15. Question

When did the FRC issue the first UK Stewardship Code?

2008
2010
2012

16. Question

What is the key difference in the newest (2020) iteration of the UK Stewardship Code?

Investors are expected to report on their intentions, and outline the activities they are undertaking to achieve those intentions
Investors are expected to annually report on their activity, and outcomes from those activities
Investors need only to report on their intentions – the next iteration of the Stewardship Code will require investors to report on the outcomes of those activities

17. Question

Which of the following are covered by the principles of most stewardship codes globally? Select all that apply.

Requirement to regularly monitor investee companies
Requirement to engage actively where relevant
Requirements to vote thoughtfully and intelligently
Requirement for honest and open reporting of stewardship activities

18. Question

The Employee Retirement Income Security Act (ERISA) of 1974 in the USA requires which of the following of advisers?

That they should vote in accordance with their clients’ wishes
That they should act as fiduciaries to their beneficiaries
That they have a duty of care to grow their clients assets

19. Question

From when have/ will UK premium listed companies be required to report against the recommendations put forward by the Task Force of Climate-related Financial Disclosure (TCFD)?

2016
2021
2025

20. Question

Which of the following is not a potential financial implication of climate change identified by the Task Force of Climate-related Financial Disclosure (TCFD)?

Cost of rebuilding infrastructure destroyed by natural disasters
Reduction in value of certain assets that are made redundant through the process of transitioning to a low-carbon economy
Climate related risk may make consumer goods firms slower to react and adjust prices
Changes in savings patterns prompted by concerns about climate change

21. Question

The Value Reporting Foundation was formed by the merging of which two existing bodies?

The Integrated Reporting Council (IIRC) and the Task Force of Climate-related Financial Disclosure (TCFD)
The Integrated Reporting Council (IIRC) and the Sustainability Accounting Standards Board (SASB)
The IFRS Foundation and the Task Force of Climate-related Financial Disclosure (TCFD)

22. Question

The Value Reporting Foundation defines Integrated Reporting as which of the following?

Bringing together material information about an organisation’s environmental, social and governance impacts
Bringing together material information about an organisations strategy, governance, performance and prospects in a way that reflects the commercial social and environmental context within which it operates
Reporting an organisation’s financial data in a way that reflects the commercial social and environmental context within which it operates

23. Question

In accounting, information is deemed to be material for what reason?

If its omission or misstatement appears to be intentional
It its omission or misstatement could influence an economic decision
If its omission or misstatement could be challenges in a court of law

24. Question

Since 2017 companies in the UK who employ over 250 are mandated to report on what gender pay gap information? Select all that apply.

Mean and median pay gap in hourly pay
Mean and median bonus gender pay gap
Proportion of males and females receiving a bonus payment

25. Question

Which of the following should be considered when designing an internal communications strategy for a large global organisation?

Generational differences of senior and more junior employees
Regional nuance and differences in priority
Language barriers of some employees

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