WM Specialisms

At White Marble, we offer end-to-end marketing services for asset managers. Our work can be broken down into five capabilities:

  1. Research & insight
  2. Corporate positioning (branding)
  3. Proposition development
  4. Go-to market planning
  5. Activation & optimization

In order to deliver these services to our clients, we need a team with expertise in the following areas:

  • Brand
  • Culture
  • Technology
  • Sustainability
  • Content
  • Creative
  • Campaigns
  • Research
  • Digital

We also offer a few specific products and events to help provide greater value to our clients. These can change from year to year, but the core elements are:

  • The CMO Value Exchange (a yearly event held in London and NYC for CMOs)
  • Culture surveys (to assess organisational health)
  • Beacon (a digital benchmarking tool)
  • RI Certificate (a sustainable investing education course)