The investment industry is highly competitive, and investment managers must differentiate their products and services from those of their competitors to attract and retain clients. One way to achieve this is through effective marketing. However, the Covid-19 pandemic has changed the way investment marketing is done, and investment marketers must adapt to the new normal:
- Virtual events and webinars
- Digital marketing campaigns
- Personalized communication with clients
- Increased use of social media
- More focus on ESG and sustainable investing
What is the job of marketing?
- Promoting and selling investment products and services
- Building and maintaining relationships with clients
- Conducting market research and analysis
- Developing marketing materials and strategies
- Managing brand and reputation
- Providing market insights and analysis
- Collaborating with sales teams
- Organizing events and webinars
- Supporting business growth and revenue generation.
Investment marketing faces several challenges, including increased competition, changing investor preferences, and the need to adapt to the new normal. Investment marketers must be creative and innovative in their approach to overcome these challenges and stand out from their competitors. Additionally, with the rise of the anti-ESG movement, investment marketers must be prepared to address criticisms of ESG investing and effectively communicate the benefits of investing in sustainable and socially responsible companies.