Module 5 – Beyond marketing

Resources

In order of appearance

Michael E Porter & Mark R Kramer, Harvard Business Review - Creating Shared Value – How to reinvent capitalism – and unleash a wave of innovation and growth Business is about purpose: R. Edward Freeman at TEDxCharlottesville 2013 Reasons to be Cheerful podcast Episode 166. TO B(CORP) OR NOT TO B: a different way of doing business Dr Wayne Visser and Polly Courtice - Sustainability Leadership: Linking Theory and Practice   Andre Taylor - Six Principles of Sustainability Leadership The Embedding Project - Becoming an Agent of Change The Embedding project - Being an effective agent of change CISL - Rewiring the Economy. Ten tasks, ten years Michael Useem ,Dennis Carey, Brian Dumaine and Rodney Zemmel – Long-term thinking is your best short-term strategy Paul Polman - Harvard Business School interview video  Rebecca Vogel - It’s not JUST about the TRANSITION to net zero The Embedding Project - Supporting your CEO and their Decision-Making around Sustainability Fred C. Luenburg - Power and Leadership: An Influence Process Alan Cohen and David Bradford - Influence Without Authority Liz Whitaker - The Power of Personal  FET Phase Business Studies -  Describe the Differences Between CSR and CSI Ross Business School - What is Social Impact? About B Corps | Certified B Corporation System Upgrade: Press Release | Certified B Corporation Difference between a B corporation and a benefit corporation Dr Wayne Visser and Polly Courtice - Sustainability Leadership: Linking Theory and Practice Future Earth - The Great Acceleration  Estelle Eonnet - The Coca-Cola Company, PepsiCo and Nestlé named top plastic polluters for the third year in a row  Praxis - Influence: the Psychology of Persuasion Allan Cohen and David Bradford - Influence Without Authority