Module 5 – Beyond marketing

Resources

In order of appearance

Michael E Porter & Mark R Kramer, Harvard Business Review – Creating Shared Value – How to reinvent capitalism – and unleash a wave of innovation and growth Business is about purpose: R. Edward Freeman at TEDxCharlottesville 2013 Reasons to be Cheerful podcast Episode 166. TO B(CORP) OR NOT TO B: a different way of doing business Dr Wayne Visser and Polly Courtice – Sustainability Leadership: Linking Theory and Practice   Andre Taylor – Six Principles of Sustainability Leadership The Embedding Project – Becoming an Agent of Change The Embedding project – Being an effective agent of change CISL – Rewiring the Economy. Ten tasks, ten years Michael Useem ,Dennis Carey, Brian Dumaine and Rodney Zemmel – Long-term thinking is your best short-term strategy Paul Polman – Harvard Business School interview video  Rebecca Vogel – It’s not JUST about the TRANSITION to net zero The Embedding Project – Supporting your CEO and their Decision-Making around Sustainability Fred C. Luenburg – Power and Leadership: An Influence Process Alan Cohen and David Bradford – Influence Without Authority Liz Whitaker – The Power of Personal  FET Phase Business Studies –  Describe the Differences Between CSR and CSI Ross Business School – What is Social Impact? About B Corps | Certified B Corporation System Upgrade: Press Release | Certified B Corporation Difference between a B corporation and a benefit corporation Dr Wayne Visser and Polly Courtice – Sustainability Leadership: Linking Theory and Practice Future Earth – The Great Acceleration  Estelle Eonnet – The Coca-Cola Company, PepsiCo and Nestlé named top plastic polluters for the third year in a row  Praxis – Influence: the Psychology of Persuasion Allan Cohen and David Bradford – Influence Without Authority  

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