Module 3 – Building and integrating a sustainable brand


In order of appearance

Philip Kotler – Marketing 3.0

Joss FordMillennials Are Paving The Way For Sustainability 

The US Association of National Advertisers – Theory of Brand Culture

McKinsey – From principle to practice, making stakeholder capitalism work

Harvard Business Review – Walk the talk of Stakeholder Capitalism 

Liz Whitaker – The Power of Personal – Identifying and Analyzing Stakeholders and Their Interests

White Marble Consulting – Key attributes of an ESG market leader 

UN Global Compact  

Stakeholder Analysis: Winning Support for Your Projects

Twink Feild, Jackie Boylan and Curt Custard – Stakeholder management, impact & influence 

The Embedding Project – Storytelling for Sustainability 

Cathy Banks – Success Tips With Senior Stakeholders 

Investopedia – What Is a Fiduciary?

The Harvard Law School Forum on Corporate Governance – ESG and Fiduciary Duties: A Roadmap for the US Capital Market

Majory Glover and Joseph Denker – Pension plans pressured over ESG investments 

Susan Gary – Best Interests in the Long Term: Fiduciary Duties and ESG Integration

EFMA Stewardship Code 

The Value Reporting Foundation – Resources Overview – The Value Reporting Foundation – Gender pay gap reporting | Equality and Human Rights Commission

Giat Rao – Companies say they want to close the gender-pay gap. So why are they trying to block relevant disclosures to investors?


PRI – Reporting & Assessment 

PRI – Reporting Framework 

Equality and Huan Rights Commission – Reporting requirements in the UK

Greenhouse Gas Protocol 

Partnership for Carbon Accounting Financials 

GRI – A Short Introduction to the GRI Standards 


Capitals Coalition – Natural Capital Protocol – Capitals Coalition

UN – System of Environmental Economic Accounting (SEEA)


SASB – Materiality Finder Overview