Over the past few years, we have seen companies put greater focus on diversity and inclusion (D&I) initiatives. It makes business sense: organisations that focus on D&I are 1.6x more likely to understand its customers, have higher profitability and are 21% more likely to outperform less diverse peers .
To help our businesses achieve this, we often talk about employer branding, revisiting internal recruitment processes and encouraging people to bring diverse perspectives to the table. Yet, how does the investment industry communicate D&I initiatives externally? Are we truly diverse and inclusive in our marketing? More importantly, are we reaching all groups in our society, beyond existing clients and identified prospects?
Read the full article here – https://whitemarblemarketing.com/insights/how-can-investment-managers-close-the-ethnicity-pension-gap/